You’ve got to excel at something – consult Treacey-Wiersema’s method!

You’ve got to excel at something!

Q. What does JetStar concentrate on?

A. Efficiency, followed by Product Leadership

Q. What does David Jones concentrate on?

A. Product Leadership and Customer Intimacy

You can’t do all three of these. What you do defines the shape of your organisation.

I’ve consulted with many businesses over the years to help them define themselves in these terms. It drives you once you have this understanding.

It drives:

If you don’t have this by the horns, you need to. Call me on (+61) 0423 311 839 and I’ll help you to shape your business.

Do some reading at https://learn.marsdd.com/article/competitive-strategies-in-operational-excellence-customer-intimacy-and-product-leadership/.

About The Process Expert, Launceston, Tasmania, Australia

The Process Expert is based in Launceston Tasmania, Australia and consulting in Launceston & Hobart as well as Melbourne, Sydney and Brisbane. I am available overseas by special arrangement and increasingly work over the Internet and use video conferencing.

The Process Expert specialises in comprehensive business analysis and process improvement solutions. As a seasoned business analyst, I work with senior management and operational staff and am dedicated to helping businesses achieve operational excellence through strategic insights and tailored solutions. 

Services in Launceston and Tasmania, Melbourne, Sydney and Brisbane (and elsewhere by special arrangement):

  • Management Consulting
  • Stakeholder Consensus Workshops
  • Business Improvement Mentoring
  • Business Strategy
  • Organisational Design
  • Enterprise Business Architecture
  • Business Process Improvement
  • Application Architecture
  • Integration Design
  • Workflow Optimization and Efficiency
  • Workflow Automation
  • Business Process Design using BPMN
  • Process Hierarchy Analysis
  • Live BPMN process design workshops
  • Value Chain Workshops
  • Business Interaction Models
  • BPMN Conversation Diagrams
  • Interaction Design. including Customer Service Blueprints
  • Hyperautomation Solutions
  • Onboarding Process Design & Automation
  • CRM Design, Selection and Implementation
  • ADONIS enterprise architecture 
  • Comprehensive Business Analysis Services
  • Data Analysis and Insights
  • Semantic Layer Design
  • Service Bus Design
  • Market Analysis for Local Businesses
  • Business Strategy Development
  • Competitive Analysis and Market Positioning


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If you would like The Process Expert to speak at an event or participate in a panel or education program, please contact Steve  Barnes on 0483 891 835

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Your chance to talk with The Process Expert!

I offer free 30 minute discussions to help you consider your business model, business requirements, processes, applications, programs and projects in a new light! This is me giving out and hopefully inspiring  and enabling people to bring about meaningful change. If you like what I do, I can mentor your organisation on an ongoing basis*.

*note: there are limited places available so it is best to act now!



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Steve Barnes
The Process Expert
mob +61 483 891 835