Business strategy is tough! It’s complicated and doesn’t always go as planned. It depends on customers for its success! This article talks about an Overarching Strategy and connections to Operational Strategy. Operational Strategy is important because it is closest to the coal face and therefore more realistic.
Making the connection between Overarching Strategy to Operational Strategy to Customers is important. How do you do that?

This article addresses some very cool approaches that can help.
https://blogs.lse.ac.uk/businessreview/2019/08/26/what-if-the-failure-of-a-business-strategy-is-due-to-its-flawed-design/.