You’ve got to excel at something!
Q. What does JetStar concentrate on?
A. Efficiency, followed by Product Leadership
Q. What does David Jones concentrate on?
A. Product Leadership and Customer Intimacy
You can’t do all three of these. What you do defines the shape of your organisation.
I’ve consulted with many businesses over the years to help them define themselves in these terms. It drives you once you have this understanding.
It drives:
- Organisational Structure
- Visual Identity
- The way you run projects
- Product Development
- Customer Service
If you don’t have this by the horns, you need to. Call me on (+61) 0423 311 839 and I’ll help you to shape your business.
Do some reading at https://learn.marsdd.com/article/competitive-strategies-in-operational-excellence-customer-intimacy-and-product-leadership/.